Introduction
Next Nutrition took the taste of Protein bars to a whole new level with the introduction of One Way, U-Turn and Detour bars into their Designer Whey Range. They then followed on with a series of other nutritional bars including Zanzibar (The breakfast bar) and Kongbar (Oatmeal based nutrition bar). Now they introduce Big Whey and we're going to hazard a guess that it's big and it's got whey in it...

Here's The Launch Text:

Introducing the World's first Supersize Whey Protein Energy Bar.

BIGWHEY™ delivers a triple layer candy bar taste combined with big benefits from 30 grams of high quality protein powered by DESIGNER WHEY - America's #1 selling protein. Delivered to you straight from the makers of America's #1 selling whey protein energy bar - DETOUR®.

Short but sweet (The text not the bar). Delivering 30g of protein along with 420 Calories, we suspect this bar will be more of use to anyone on a bulking diet. You can find out more at the BigWhey website.